Canadian rapper and internet phenomenon bbno$ (pronounced “baby no money”) has released his new single “diamonds are forever”, accompanied by a playful and visually bold music video that perfectly matches his signature humorous and ironic take on pop-rap culture.
Originally from Vancouver, Canada, bbno$ rose to global fame with viral hits such as “Lalala”, “Edamame” and “It Boy”, blending trap, pop and meme aesthetics into a highly recognizable sound. Before his music career took off, he was also a competitive swimmer — a lesser-known but often mentioned fun fact about the artist.
The video for “diamonds are forever” was filmed on the traditional and unceded territory of the lək̓ʷəŋən speaking people, and directed by Niall Proctor and Shiraz. With its energetic pacing, quirky characters and vivid visuals, the clip further reinforces bbno$’s reputation as an artist who consistently blurs the line between music, internet culture and visual art.
